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Well, this is the perfect time of year for investors. As the temperatures go down, so do prices. For all of us it is great…oh, except that nothing is selling right now! Okay, so if you buy, you must know how to transact—and in order to transact, you have to get people into your property. So, when it is 10 degrees outside and there are 20 inches of snow…what do you do to still get traffic in the door? You are going to want to keep this list in a safe place because you will refer to it year after year.
1. Make everything about your Cold Weather open house seem Warm, Cozy and Inviting
2. Send out invitations for a “Fireside” open house—and if you don’t have one—go buy an electric one, plug it in and stage it perfectly! You are going to want to have loads of fluffy soft pillows, lots of rolled cozy blankets, even a big furry rug. You can set some snow boots with gloves and mittens (and a pair of huge or really tiny socks—for fun) next to the fireplace as though they are drying out. Have a great magazine rack or book selection so the overall theme would be that they can curl up by the fire and stay warm. I also, conveniently place my paperwork nearby with pens shaped like logs and little packs of cocoa fixed to the paperwork.
3. Have a coffee and/or cocoa tasting bar with yummy warm accessories like peppermint, butterscotch and cinnamon sticks for stirring. Obviously you would want tasting stations throughout the house so that you can keep everyone moving and not just monopolize their time in one room. Each room should have paperwork. When you invite people to this open house, create “lumpy mail” by sending little sacs of miniature marshmallows. You can even tell them to bring their marshmallows to receive a free gift.
4. Send out invitations with hand and foot warmers. You can tell them that they will never be cold in their new warm home—tie it in with a great give away for ski-passes, UGGS, etc.
These are a few compelling ideas on ways to successfully hold an open house in the cold weather. Yes, I know, it is a little extra work, but, this is what I do—when we need to do a little extra work, we do it. After all, I did not get into this business to sit on empty properties…did you?
As always, whenever you do an open house, capture everyone’s information for the future. Be gracious, respectful and excited to be showing someone the home of their dreams (if you believe it, so will they). Nothing is worse than a bored person showing an open house. Let everyone feel the love…and the warmth!
About the Author:
Karen Schaefer is an Investor, Writer, Speaker and Property Designer. She is the founder of Simple Appeal, Inc., the Premier Nationwide Staging and Design Company as well as APSD, The Association of Property Scene Designers. She is known nationwide as the Expert on selling properties in ½ the time at full market value. If you would like to learn more about Home Staging, Curb Appeal, Real Estate Marketing and Selling, go to www.APSDmembers.com.
Article Source: ArticlesBase.com – Holding Warm Open Houses During a Cold Season
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